Standard Advertising Units
Print Page
File Formats: FLASH, GIF, JPG, HTML
File Size
Ad Product
Dimensions
Rich Media
Max Initial File Size
Recommend Length
Example
300x250 Banner Unit
300x250 pixels
Yes
40k max
15 second animation
View Placement
728x90 Banner Unit
728x90 pixels
Yes
40k max
15 second animation
View Placement
160x600 Banner Unit
160x600 pixels
Yes
40k max
15 second animation
View Placement
Homepage Sponsored Text Links
20 characters
N/A
N/A
N/A
View Placement
In Mail Text Links
20 characters
N/A
N/A
N/A
View Placement
Video Pre-Roll
492x321 pixels
No
40k max
15 second animation
View Placement
Custom Advertising Programs
File Formats: FLASH, GIF, JPG, HTML
File Size
Ad Product
Dimensions
Rich Media
Max Initial File Size
Recommend Length
Placement
Entertainment, Sports, TV, & Popcast Channel Sponsorship
Skinned Rails
1280x1024 pixels
No
60k max
N/A
View Placement
1000x90 Banner Unit
1000x90 pixels
Yes
40k max
15 second animation
View Placement
300x250 Banner Unit
300x250 pixels
Yes
40k max
15 second animation
View Placement
728x90 Banner Unit
728x90 pixels
Yes
40k max
15 second animation
View Placement
Entertainment Video Sponsorship
Skinned Rails
1280x1024 pixels
No
60k max
N/A
View Placement
1000x90 Banner Unit
1000x90 pixels
No
40k max
15 second animation
View Placement
Video Pre-Roll
492x321 pixels
No
40k max
15 second animation
View Placement
Finance Module Sponsorship
Clickable Logo
120x30 pixels
No
10k max
N/A
View Placement
300x250 Banner Unit
300x250 pixels
Yes
40k max
15 second animation
View Placement
728x90 Banner Unit
728x90 pixels
Yes
40k max
15 second animation
View Placement
Peelback Banner Unit
Peelback Banner Unit
170x170 closed pixels
No
15k max
15 second animation
View Placement
900x900 open
No
80k max
15 second animation
Homepage Plus Sponsorship
468x60 Banner Unit
468x60 pixels
Yes
40k max
15 second animation
View Placement
300x250 Banner Unit
300x250 pixels
Yes
40k max
15 second animation
View Placement
Homepage Big Event Sponsorship
488x126 Banner Unit
488x126 pixels
Yes
40k max
15 second animation
View Placement
300x600 Banner Unit
300x600 pixels
Yes
40k max
15 second animation
View Placement
Sub-Channel Sponsorship
300x250 Banner Unit
300x250 pixels
Yes
40k max
15 second animation
View Placement
Skinned Rails
1280x1024 pixels
No
60k max
N/A
View Placement
1000x90 Banner Unit
1000x90 pixels
No
40k max
15 second animation
View Placement
Clickable Logo
120x30 pixels
No
10k max
N/A
View Placement
728x90 Banner Unit
728x90 pixels
Yes
40k max
15 second animation
View Placement
Trivia Sponsorship
Skinned Rails
1280x1024 pixels
No
60k max
N/A
View Placement
1000x90 Banner Unit
1000x90 pixels
Yes
40k max
15 second animation
View Placement
300x250 Banner Unit
300x250 pixels
Yes
40k max
15 second animation
View Placement
728x90 Banner Unit
728x90 pixels
Yes
40k max
15 second animation
View Placement
Print Page
Expandable Banner Specs

Initial Panel

Dimensions:
Max File Weight:
Alt. Image Weight:

 

300x250
40k
30k
 

Expansion Panel

Dimensions:
Max File Weight:
Max # of Panels:
Expand Direction:

 

560x300
60k
4
Left

Restrictions

The action that causes the panel to expand, MUST also cause the panel to retract
  • Mouse-over/ Mouse-off: When a user passes a mouse over the creative, the panel expands; the
    panel retracts when the mouse is removed
  • Click-open/ Click-close: The creative can be set to expand with user click; the panel retracts when
    the user clicks a clearly marked closed button

Availability

Expandables can run on all sections of Comcast.net except Sign In and Mail Center

Format

Must be created by an approved Rich Media Vendor

Approved Rich Media Vendors

PointRoll, EyeWonder, EyeBlaster

Submission

Expandable ads (from new Rich Media Vendors) must be submitted at least 5 business days prior to live date
to enable thorough testing
Print Page
In-Banner Video Specs
Available Ad Size:
Placement:
Video Length:
Audio:
300x250
In-Banner Videos can run on all sections of Comcast.net
15-30 seconds
On Click

Animation Requirements

On-click or Mouse-over
*Mouse-over ads need to include both “Roll Over to Play” graphic and player controls (play/pause)
*No autoplay allowed

Acceptable Formats

Images for Slideshows: .jpg, .bmp, and .gif
Repurposed Video: .wmv, .avi, .mp4, and .mov