Standard Advertising Units
File Formats: FLASH, GIF, JPG, HTML
File Size
Ad Product
Dimensions
Rich Media
Max Initial File Size
Recommend Length
Example
Custom Advertising Programs
File Formats: FLASH, GIF, JPG, HTML
File Size
Ad Product
Dimensions
Rich Media
Max Initial File Size
Recommend Length
Placement
Entertainment, Sports, TV, & Popcast Channel Sponsorship
Entertainment Video Sponsorship
Finance Module Sponsorship
Peelback Banner Unit
900x900 open
No
80k max
15 second animation
Homepage Plus Sponsorship
Homepage Big Event Sponsorship
Sub-Channel Sponsorship
Trivia Sponsorship
Expandable Banner Specs
Initial Panel
Dimensions:Max File Weight:
Alt. Image Weight:
300x250
40k
30k
Expansion Panel
Dimensions:Max File Weight:
Max # of Panels:
Expand Direction:
560x300
60k
4
Left
Restrictions
The action that causes the panel to expand, MUST also cause the panel to retract- Mouse-over/ Mouse-off: When a user passes a mouse over the creative, the panel expands; the
panel retracts when the mouse is removed - Click-open/ Click-close: The creative can be set to expand with user click; the panel retracts when
the user clicks a clearly marked closed button
Availability
Expandables can run on all sections of Comcast.net except Sign In and Mail CenterFormat
Must be created by an approved Rich Media VendorApproved Rich Media Vendors
PointRoll, EyeWonder, EyeBlasterSubmission
Expandable ads (from new Rich Media Vendors) must be submitted at least 5 business days prior to live dateto enable thorough testing
Available Ad Size:
Placement:
Video Length:
Audio:
Placement:
Video Length:
Audio:
300x250
In-Banner Videos can run on all sections of Comcast.net
15-30 seconds
On Click
In-Banner Videos can run on all sections of Comcast.net
15-30 seconds
On Click
Animation Requirements
On-click or Mouse-over*Mouse-over ads need to include both “Roll Over to Play” graphic and player controls (play/pause)
*No autoplay allowed
Acceptable Formats
Images for Slideshows: .jpg, .bmp, and .gifRepurposed Video: .wmv, .avi, .mp4, and .mov